5 quick website fixes that instantly improve customer experience!
Small business owners in Skipton, let’s be honest – is your website working for you or not? Do visitors stay, or do they leave straight away? Are they actually buying, or forgetting about you the moment they leave?
If your website is struggling, these 5 quick tips are easy to implement and make a real difference – read on to find out more!
Add calls-to-action (CTA)
Make it easy for your customers to know what to do next. Include buttons or links that say “Buy here” or “Get this product”, so that they instantly know what to do next after reading your article or page!
An example of this is on this page – if you scroll to the bottom, you’ll see that I have a button that says “Contact” which links to the Contact page of this website. This shows visitors exactly what they should do after reading this
In addition, make your CTAs specific and clear. For example, “Buy now” is more direct and clearer than “Click here for more information”. Specific and clear CTAs reduce customer friction and make it easy for your users!
Have a contact form
Contact forms are an easy way for anyone to get in touch without having to pick up a phone. It saves time and encourages more enquiries!
Tips for a contact form so that’s it’s as easy as possible for users:
- Keep it short and simple
- Make the questions easy and clear to answer
- Focus on making it as usable as possible so there’s no hassle for customers
A good contact form makes your website far more effective at getting sales!
Keep a blog
Blogs can feel a bit like a relic from the early 2000s! However, a good blog is still a powerful tool in getting your website higher in search engines, for two reasons. First, it shows search engines that your website is regularly updated and therefore is still relevant. Second, you can include keywords across your blog, which allows you to appear in more searches and higher up.
A great tool for blogs is WordPress. It’s user-friendly, widely used, and has a great range of search engine optimisation tools to get your website higher up in the rankings! (This blog uses WordPress)
Showcase your reviews
Show that you’re the expert and you’re the one to trust in your niche with reviews! This one is easy to do – just include a section on your website that says “Reviews” or “Testimonials”, and put your positive reviews on there!
Positive reviews are also perfect for search engine optimisation (SEO). Google rewards trustworthiness, so when it sees your testimonials, you will appear higher up!
Make your navigation simple
Make it as easy as possible for users to move around your site! A lot of small business websites hide important links, making it hard for users to understand the site, so they don’t buy.
If you make your links clear and obvious what they do, visitors will have a far more positive experience, making it much more likely to convert them into customers!
Want more advice on how to improve your website?
These are just a few quick fixes to improve your website – but there’s more that you can do!
From SEO to layout design, I’m your trusted local web designer and social media manager in Skipton. Just get in contact if you have any questions!